From cute characters to space-traveling epics, media franchises have grown to be behemoths of international entertainment. They are not only stories—they are complete worlds that mapped our childhoods, satiated our passions, and, let’s face it, likely cleaned out our bank accounts at least once. These status brands transcend the screen, creating merchandise empires, gaming enterprises, theme parks, and dedicated fan bases. Here are the 13 top-grossing media franchises of all time—and what drives them as such a cultural and financial giant.
1. Pokémon– Over $100 Billion
What began as a humble Game Boy game in 1996 has turned into an international dynasty. Pokémon has achieved it all—top-ranked video games, generations-spanning anime, collectible cards still causing bidding frenzies, films, and heaps of merchandise. Its combination of nostalgia, collecting, and cross-generational popularity has seen it accumulate an eye-watering $100 billion and growing.
2. Hello Kitty – $80 Billion
She doesn’t speak with a mouth, but Hello Kitty has had a lot to say with her brand. Conceived in 1974, this sweet, plain cat emerged as a kawaii icon globally. From school stuff to kitchen gadgets to licensed airplanes, Hello Kitty’s face has been imprinted on just about everything. It’s no wonder her franchise has hit $80 billion.
3. Mickey Mouse & Friends – $80 Billion
Since 1928, Mickey Mouse has made people happy. His pals do the same. Beyond TV shows, you see Mickey on toys, clothes, and of course, in Disney parks worldwide. The heart of Disney, this group is loved by folks of all ages and is worth around $80 billion.
4. Winnie the Pooh – $80 Billion
Winnie the Pooh is a kind, timeless bear loved by many. Made in the 1920s and bought by Disney later, Pooh and his friends from the Hundred Acre Wood are key parts of many kids’ lives. They show up on things from baby rooms to fancy clothes. All this keeps their worth high at $80 billion.
5. Star Wars – $70 Billion
A long time ago in a galaxy far, far away, George Lucas launched what would become a pop culture titan. Star Wars isn’t just a movie series—it’s a universe of TV shows, books, games, and merchandise that’s been expanding since 1977. From toy lightsabers to billion-dollar blockbusters, the Force remains strong with this $70 billion juggernaut.
6. Anpanman – $60 Billion
You might not know him if you’re outside Japan, but Anpanman is a megastar at home. Debuting in the ’70s, this red bean bun-headed hero and his massive cast of side characters dominate children’s media and merchandise. The franchise pulls in huge yearly sales, racking up a total value of around $60 billion.
7. Marvel Cinematic Universe – $50 Billion
Since Iron Man opened in 2008, the MCU has transformed contemporary filmmaking. Dozens of connected movies and TV shows later, Marvel’s characters are ubiquitous—Halloween costumes, cereal boxes, and now Legos. Based on box office hits and an insatiable merch machine, the franchise is worth approximately $50 billion.
8. Disney Princess – $45 Billion
From Cinderella to Moana, Disney princesses are more than just characters; they’re a way of life. The Disney Princess franchise has spun up an entire universe of products ranging from dolls and backpacks to bed sheets and wedding dresses. Their combination of fairy-tale glamour and empowerment generates approximately $45 billion in total value.
9. Super Mario – $36 Billion
Whether he’s saving Princess Peach or kart racing, Mario has been Nintendo’s icon since the ’80s. His franchises have defined the entire industry, and his face has sprouted off screens to inhabit toys, apparel, theme parks, and even movies. The franchise’s overall value? About $36 billion.
10. Harry Potter – $32 Billion
From Platform 9¾ to the Wizarding World theme parks, Harry Potter’s legacy lives on and continues to captivate the fans. From a best-selling book series, it became a multi-billion-dollar universe encompassing films, merchandise, stage plays, and more. The magic refuses to die, with the franchise worth $32 billion.
11. Batman – $32 Billion
The Dark Knight has put on many different masks since he first emerged in 1939—similarly gritty vigilante, camp hero, even LEGO star. His rich universe of supporting characters, gadgets, and legendary villains keeps the franchise new with each passing generation. With comic books, films, games, and merchandise, Batman has established a $32 billion legacy of his own.
12. Spider-Man – $27 Billion
Friendly neighborhood? Try global icon. From the ’60s on, Spider-Man has touched hearts and resonated with audiences through his combination of gangling awkwardness and heroic sentiment. He’s been rebooted in animation, live-action, games, and beyond—each iteration gaining new fans. Combined, Spidey’s franchise is worth around $27 billion.
13. Gundam – $26 Billion
Gundam introduced giant robots to the mainstream with its blend of sci-fi, war, and philosophy. But the true backbone of its popularity? Model kits. “Gunpla” has become an international hobby, keeping the brand going strong since 1979. With anime, games, merchandise, and countless new designs, Gundam has built a franchise of $26 billion.
These media giants are not simply entertainment—they’re landmarks of culture. With beloved characters, indelible stories, and products that reach every inch of life, they’ve changed the way we play, watch, and dream. Whether you grew up with them or you discovered them later, these franchises have imprinted their mark on your life—and they’re only just getting started.