It is no longer a secret that a celebrity side hustle used to be just a simple one-off perfume or a limited clothing line. These days, stars of Hollywood are not just performing-they are going full business. The A-listers are going from one product to another, starting with energy drinks to baby products, and thereby proving that fame and business skills can still be in harmony. Here is a list of those 10 celebrity brand builders with the strongest influence who are not only changing the concept of being a star but also making lots of money in the process.
10. Travis Scott: The Seltzer King
Travis Scott is not only making noise musically, but he is also doing it commercially. His Cacti Spiked Seltzer with Anheuser-Busch was a sellout in only a few hours, breaking records. However, apart from beverages, he has been involved in the projects of McDonald’s, Dior, Nike, and PlayStation, and his Astroworld Festival turned into a cultural phenomenon. Scott is almost single-handedly responsible for the hype around his work, thus also demonstrating that he is a marketing powerhouse just like a music icon.
9. Sofía Vergara: The Latina Mogul
Before starring in Modern Family, Sofía Vergara had already laid down the foundation of her empire. She became one of the founding members of Latin World Entertainment, started a fashion line for Walmart, made a furniture collection with Rooms to Go, and created fragrances and eyewear by Foster Grant. Her realness and connection with people, especially the Hispanic community, have been the reasons for the success of every business she has ventured into.
8. Mark Wahlberg: Hustle Personified
Mark Wahlberg’s business ventures range from burgers to gyms. Wahlburgers has expanded to 55 locations, F45 Training is a global gym franchise, and he’s involved in everything from supplements and apparel to car dealerships. Even his entrepreneurial spirit inspired two docuseries: Wahlburgers and Wahl Street. Wahlberg proves that relentless energy can actually turn fame into a diversified empire.
7. Jennifer Garner: Snack Queen
The world loves Jennifer Garner, not just for her acting work, but for bringing healthy snacking into the mainstream. As chief brand officer and part-owner of Once Upon a Farm, she’s bringing plant-based, nutritious food to big-box stores while fighting for food justice. Her authentic passion for the brand has made it the fastest-growing kids’ snack company in the United States.
6. Kristen Bell: Business With a Heart
Kristen Bell mixes entrepreneurship with philanthropy by cofounding Hello Bello, a line of sustainable yet affordable baby products; Happy Dance, a line of CBD body care; and This Saves Lives, a snack company devoted to combating child malnutrition. Her brands are conscientious and mission-driven, yet universally accessible-proof that doing good really can go hand in hand with doing well.
5. Drew Barrymore: Everyday Icon
Drew Barrymore has built a colorful, relatable brand empire that covers everything from Flower Beauty and Flower Home to Beautiful by Drew Barrymore. She also hosts a talk show, publishes a magazine, and writes cookbooks. Barrymore’s authenticity and hands-on approach make her products feel approachable, stylish, and unmistakably her own.
4. Kate Hudson: Wellness Maven
Kate Hudson built an empire around wellness and lifestyle. Fabletics, her activewear brand, now has more than 70 stores and $500 million in sales. She’s also launched InBloom nutritional powders, King St. Vodka, and the Sibling Revelry podcast. Hudson’s brands reflect her personal passions and an accessible, aspirational approach to health and wellness.
3. Ryan Reynolds: Marketing Genius
Ryan Reynolds has turned smart, humorous branding into an art form. He parlayed Aviation Gin into a $610 million sale, holds a stake in Mint Mobile, and founded Maximum Effort Marketing. Reynolds’ sharp storytelling, fast-moving campaigns, and social media savvy keep his brands front of center, and in consumer hands.
2. Jennifer Lopez: The Limitless Entrepreneur
Jennifer Lopez has expanded from the status of a superstar into being a multi-industry powerhouse. She’s behind JLo Beauty, which is a luxury line in skincare, and her DSW shoe collection. She also invested in everything from supplements and telehealth to meal delivery. Lopez combines authenticity, inclusivity, and hands-on involvement to turn each venture into a cultural and commercial success.
1. Dwayne “The Rock” Johnson: The Ultimate Brand Builder
Dwayne Johnson is the modern celebrity entrepreneur. He’s more than just the world’s highest-paid actor; he’s also the mastermind behind Teremana Tequila, ZOA Energy, and his very own production company, Seven Bucks, which co-produces blockbusters such as Jumanji and Black Adam. He’s found success through a combination of hustle, skin in the game, and real connection with his fans, which has made him a marketing powerhouse in every possible direction.
Next time you sip a celeb-backed tequila, swipe on a star’s skincare, or shop a branded collection, remember: you’re buying into more than a product-you’re buying a carefully crafted pop culture empire. Hollywood’s biggest brand builders aren’t just selling-they’re setting the standard for what it means to be a star in the 21st century.