When we speak of influence in 2025, we need to be truthful. It’s not the glamorous parties, films, and the cover of sleazy gossip magazines. The true influencers are the women who can shift the culture, create new trends, and get people talking through a single post. They are entrepreneurs, models, activists, and entertainers who have created platforms encompassing fashion, beauty, business, and social activism. Here’s a 10-count of the 10 women who are ruling entertainment and culture in 2025, because let’s be real, who doesn’t love a little bit of drama?
10. Emily Ratajkowski
Emily Ratajkowski is no longer “just” a model. She is an actress, a writer, and a businesswoman who utilizes her influence to advocate for women’s rights, body positivity, and feminism. Besides being a fashion icon, she is virtually on par with a cultural commentator due to having almost 30 million followers on Instagram. Working with Gucci and Kurt Geiger is proof that she is still a part of the fashion world, but what she thinks about social issues has made her the center of a lot of other conversations.
9. Chrissy Teigen
Chrissy Teigen is the one who thrived by connecting with her audience on a personal level. As a result, she has an adoring internet fan base just for her fun nature, like jokes, family sharing, and bashing trolls. While she has more than 41 million followers on Instagram, she is a popular cookbook author, a TV personality, and the lifestyle brand Cravings, which she co-founded. Chrissy has shown that the perfect mix of comedy and authenticity works just as well as high fashion; for example, her collaborations range from a Sanofi diabetes awareness campaign to Kroger.
8. Cara Delevingne
Firstly and most importantly, Cara Delevingne is a model, an actress, a singer, and an activist, hence, a multi-hyphenated personality. Consequently, Delevingne has been the face for designer brands like Burberry, Chanel, and Dior. With her distinctive brows and never playing it safe, she has also gone on to make a considerable mark in the film industry. However, Cara is not just influential in fashion; she is a social media influencer with an Instagram following of over 40 million. She commits her social capital to LGBTQ+ rights and mental health advocacy, which is proof that style and activism are not mutually exclusive.
7. Hailey Bieber
Hailey Bieber is the one who is gaining popularity in the fashion and beauty industry. As a designer of Rhode, a skincare brand that follows the path of minimalism and is now valued at over a billion dollars, she is changing the celebrity industry in a reverse manner. As a result of her relaxed chic style, she can enjoy collaboration with Versace, Saint Laurent, and Fila. While 55 million Instagram followers are there to make sure that every product she launches is like a festival. It is not only the case that she is building the image of the present-day generation It-girl but also the unmistakable image of a savvy businesswoman.
6. Georgina Rodríguez
Georgina Rodríguez is now herself a cultural icon. Although to some she was originally well-known as Cristiano Ronaldo’s girlfriend, she’s already amassed a worldwide fan base of over 66 million strong on Instagram. She has collaborated with brands such as GUESS and AROYA Cruises, balancing expensive fashion advertising with a feeling that feels natural and close. Georgina is glamour and earth simultaneously, and her presence within the influencer and fashion communities continues to expand.
5. Gigi Hadid
Few possess Gigi Hadid’s endurance. Vogue cover model and runway regular for Chanel and Versace, Gigi also has one of the largest fashion followings with nearly 77 million followers on Instagram. She remains humble amidst popularity with her laid-back nature, and her campaigns with Miu Miu and Havaianas confirm she is versatile. She’s not only dressing up, she’s generating current style.
4. Bella Hadid
Bella Hadid represents the epitome of new-age fashion, and she is the fresh new face of that fiercely creative world. In addition to being on the covers of Miss Sixty and British Vogue, which has tremendously progressed her career, he was also promoted as one of the top 50 international models by the number of bookings. Blocked by her eyes and a very sharp tongue, Bella has not only achieved success in the fashion world but also as a social activist for environmental issues and mental health. Social media-wise, she is a huge star with over 61 million followers, a force that determines the fashion trend both on and off the catwalk.
3. Kylie Jenner
Kylie Jenner is a celebrity whose thoughts and ideas never last more than a day. She transformed her initial fame into a life of luxury, which in turn led to the establishment of several fashion and beauty brands worth billions of dollars. Khy and the striking collaborations with Poster Girl and Atlare are only a few examples that powerfully present her as the one who is going to set issues and trends in 2025 as well. While the number of her Instagram followers is very close to 400 million, Kylie is still one of the most powerful and influential women in the digital era; she is the person who can make any style or item go worldwide within a very short time.
2. Kendall Jenner
Kendall Jenner is a global supermodel who can be described only as “off the charts”. Backed up by her 287 million fans on Instagram, she is a trendsetter who can be seen doing Prada but also walking CalvinKleinn’s fashion show, and these are just a couple of examples. Actually, the first to require a celebrity endorsement for brand promotion is the one who immediately makes the call to Kendal, as her sophisticated image is very particular but not excessively done. On the contrary, she is the embodiment of both haute couture and ready-to-wear, which makes her presence in a global pop culture icon even more confirmed.
1. Kim Kardashian
Kim Kardashian comes first, the first queen of online fame, the lady who took her image and turned it into a multibillion-dollar brand. Far from being a celebrity, Kim, with 356 million followers on Instagram, is a cultural icon. The SKIMS brand, which she started, is not just a great success of the business, but it has also become a partner of the BNBA, WNBA, and USA Basketball. Put it together with her Balenciaga high fashion partnerships, and it’s already clear that Kim is still one of the most influential figures in the entertainment and culture.
These 10 women illustrate that in 2025, fame is not the mere count of famous individuals; it is about having influence, the business, the activism, and most importantly, being oneself. Their path had been through the worlds of fashion and the trillion-dollar business, and they are the ones who are rewriting the way we perceive entertainment and culture today.