Let’s get real—nothing kills a WWE superstar quicker than a tired gimmick. It’s like a protein shake that’s been left on the counter for three days: nobody’s interested, and shaking it up only makes things worse. With Triple H at the helm of creative and Netflix exposing the product to more eyeballs than ever before, the pressure’s on WWE stars to stay fresh and interesting. So, who are the wrestlers that need a character reset? Here are 10 superstars that need a gimmick remake in 2025, beginning with those who need a minor adjustment and culminating with the ones who need a complete overhaul.
10. Rhea Ripley – Break Away from the Liv Morgan Obsession
Rhea’s been a force to be reckoned with, but her obsession with Liv Morgan and Judgment Day is more of a rerun than must-see TV. She’s too good to be reduced to one storyline. A new rivalry or going it alone could make the fans remember why she’s one of the best in WWE.
9. Jade Cargill – Time to Turn Heel
Jade arrived with massive hype, but WWE hasn’t yet realized what made her a star in AEW—being a high-level heel. The charisma is present, and everyone knows she can make it work. Let her be a full-on villain, and she would be one of the company’s hottest properties.
8. Otis – Beyond Comic Relief
Otis possesses a likability that WWE is not capitalizing on to the best of its ability. Having separated from Chad Gable, he has been relegated to being the comic relief. Provide him with a serious role or push, and he can win over fans yet again.
7. Tiffany Stratton – The Babyface Run Fans Want
Tiffany has been on a tear, and the fans are already supporting her. WWE has been building towards a babyface turn, and the crowd is obviously ready. Make it happen, and she could easily be one of the most popular women on the roster.
6. John Cena – A Final Run That Matters
Cena’s return has been full of appreciation and nostalgia, but fans crave more than greatest hits. If this is indeed his final chapter, it requires meaning—such as pursuing that elusive world title record. That would add significance to his last go-round.
5. Natalya – Finally Define Her Character
Natalya is one of WWE’s most consistent performers, but her character has never been clearly defined. That lack of identity has kept her from breaking through. A strong, new gimmick could finally give her the spotlight her in-ring skills warrant.
4. Carlito – More Than a Background Player
Carlito’s return and Judgment Day involvement started strong, but he’s been reduced to background filler. With WWE’s audience growing through Netflix, Carlito’s a recognizable face worth building up. He deserves more than just being comic relief.
3. Naomi – Ready for a Main Event Push
Naomi possesses the charisma, athleticism, and fan base to be a larger star than WWE has allowed her to be. Giving her an edge to her character—or partnering her with The Bloodline—would place her on the verge of serious title contention.
2. The Miz – Pick a Lane
The Miz has reinvented himself more than perhaps anyone in WWE history, but these days, his character feels disjointed, particularly after The Final Testament. Fans are confused, and confusion kills momentum. It’s time to provide Miz with a clear direction once more.
1. Giovanni Vinci – In Desperate Need of a Reset
Since departing Imperium, Vinci has not been able to get going. His current act isn’t working, and he runs the risk of disappearing entirely. With his in-ring talent, a complete character overhaul is his only hope of making it in 2025.
WWE is on a creative renaissance, and with Netflix attracting fresh viewers, never has the time been so right for renewal. Not everything that comes up in the writers’ room goes to air—creative can be a crapshoot, as the docu-series WWE: Unreal proved. For these ten wrestlers, however, the ideal gimmick switch might make all the difference between main eventing matches and being mired in midcard purgatory.